The creation of strategic narratives is at the core of modern strategic communication strategies in business, politics and even in warfare. The battle of narratives has become the bedrock of international politics, and social media a powerful tool to fight this battle. The unique characteristic of social media is that it empowers and enables individuals to engage in ways unseen before. Propaganda or so-called ”psy-ops” is not a new phenomenon in warfare to shape opinions and influence outcomes. However, the ease social media and digital manipulation strategies are being used with on the battlefield make policy makers, military leaders and intelligence agencies struggling to keep pace and adapt.
— Read on www.weforum.org/agenda/2016/07/the-global-war-of-narratives-and-the-role-of-social-media/