Substack’s success shows readers have had enough of polarised media
Glenn Greenwald, the Pulitzer Prize-winning journalist who in October resigned from The Intercept, the online media platform he co-founded, citing “repression, censorship and ideological homogeneity”, has between 20,000 and 40,000 paid subscribers to his newsletter, each contributing at least $5 a month. Once Substack has taken its standard 10 per cent cut, and after payment processing fees, I calculate that Greenwald is left with between $80,000 and $160,000 a month, or about $1m to $2m a year. Not bad for a mere hack.
“It’s a lot,” Greenwald tells me. “It’s obviously way more money than I’ve ever made in journalism before, or than I ever thought I would make.”
If only I could write, still.