Throughout the three-day course, we’ve looked at the strategic, operational and tactical levels.  We’ve looked at the operational framework in which both nations work.  Some of the considerations that we have to work together with.  We’ve looked at media programs and media talent and preparing that talent and facilitating media embed programs.  And we also unpacked and looked at photography workshop as well, where we’ve been able to have lots of fun looking at the kits and the tools, and taking some photography and vision in order to amplify key messages into the region.

ADF | Australia-Philippines Military Public Affairs workshop

Related:

Great communication begins with connection

‘The workshop got our nations on one page to deliver the right information and messages that we want to convey across the globe.’

Embedded journalism:

The original purpose of embedding was to control journalists, according to Helen Benedict, a professor at the Columbia Journalism School.  Citing award-winning Australian journalist Phillip Knightley’s book “The First Casualty: The War Correspondent as Hero and Myth-Maker from the Crimea to Iraq” which describes how the U.S. government invented embedded journalism in response to critical coverage of the Vietnam War.  As civilian casualties in Afghanistan reached 5,000, the Pentagon sought a media strategy that would bring attention back to the military’s role in the war, especially the role played by ordinary American service members.  This would require bringing war correspondents on side.

What are Information Operations?

To obtain a competitive edge, information operations and warfare entail obtaining intelligence on opponents and disseminating propaganda.

Definition: Information operations are tactics used to sway people’s opinions and affect how decisions are made.

More information:

Embedded Journalism, Media Manipulation & Apathy

2012 NDAA – Propaganda – MISO – InfoOps – PsyOps

SeaLight document