Career success isn’t the same for everyone. Why WAY and Stand Together are bucking the status quo.
What is WAY?
Who Are You?™, powered by the philanthropic community Stand Together, is empowering young people and society to redefine career success through the lens of culture, creativity, and self-discovery. It aims to solve a major problem:
71 million Americans can’t advance their careers because they lack college degrees.
86% of people support nontraditional pathways such as apprenticeships — especially Generation Zers seeking meaningful careers — but the prevailing narrative and stigma around these pathways are hindering their adoption.…
Who is involved in WAY?
The campaign is a collaboration between Stand Together — which tackles the root causes of our country’s biggest problems — and No More Dreams Studios, a creative entity dedicated to building visual narratives through digital and physical mediums. No More Dreams was founded by La Mar Taylor, the cofounder and creative director of XO Records. Since launching, numerous other artists, brands, business leaders, and technologists have participated in WAY, including:
Killer Mike, a Grammy Award-winning rapper, activist, and entrepreneur who champions skilled trades as a pathway to economic opportunity.
Sir Richard Branson, the business icon who founded the Virgin Group in 1970.
Melissa Proctor, the executive vice president and chief marketing officer of the NBA’s Atlanta Hawks.
Iddris Sandu, a self-taught technologist and entrepreneur who has become a leading young voice in Silicon Valley.
La Mar C. Taylor (born September 17, 1990) is a Canadian artist, creative director, and entrepreneur. He is the co-founder of XO Records, and the creative director for the label’s primary artist, singer the Weeknd.
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