Wisconsin Army National Guard Reaches Recruitment Target For First Time In 7 Years
By focusing on personalized mentorship, creating flexible opportunities for service members and developing a stronger and more integrated marketing campaign, the recruiting team has engaged a wider range of recruits. This increased messaging and flexibility helped them to accommodate recruits with childcare, career, and educational opportunities, ensuring that enlistment remained a viable option for diverse individuals.
LTC Hellenbrand adds, “It’s about showing potential recruits how military service can fit into their lives while providing opportunities for growth and stability.”
Despite these obstacles, leadership, culture and vision played a vital role in the successful recruitment campaign, a feat that had eluded the Wisconsin Army National Guard for nearly a decade.
Related:
05-13-2024: ‘We’re asking for the public to pay attention’: WI National Guard facing recruitment crisis
“The environment is just so much more challenging for us to get into the hearts and minds of Wisconsin citizens,” said Hellenbrand. “The propensity to serve or the interest or likelihood that a person will ever learn about the military or approach service is at an all-time low.”
2003: Psyops employed to sap Iraqi spirit (shock and awe)
Further, psyops units carry none of the glamour associated with elite SEAL and Green Beret units. Indeed, if anything, psyops is associated in the public mind with the largely unsuccessful effort to “win hearts and minds” in Vietnam.
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