Cambridge Analytica – a Salesgirl’s Report

Like any other propaganda – euphemistically relabelled public relations, Cambridge Analytica sole goal was to influence people. Like an chthonic cult or a fringe religious sect, Cambridge prayed on the fears of vulnerable within the electorate in order to influence their voting behavior. What Cambridge Analytica did happened without anyone noticing. That’s the acme of effective propaganda. Cambridge Analytica preyed upon their deep-seated underlying fears and concerns. When someone asked the boss of Cambridge Analytica, does that mean that the candidate is just a puppet? Alexander Nix replied Always.

For a detailed analysis of Cambridge Analytica:

Cambridge Analytica and the Populist Movements