USING WHAT HAVE ALREADY BECOME CLICHÉD INDUSTRY BUZZWORDS LIKE “TRANSPARENCY,” “TRUST,” AND EVEN “PRIVACY,” IBM’S DIGITAL HEALTH PASS MARKETING DESCRIBES THE MASS TRACKING APP AS A “SMART WAY TO RETURN TO SOCIETY” THAT ALLOWS PEOPLE TO “RETURN TO THE ACTIVITIES AND THINGS THEY LOVE.”

Digital Health Pass: IBM and Moderna Hook Up to Capitalize on COVID Reset