I just watched a recommended video on gratitude that was sponsored by the Greater Good Science Center and decided to look into it. Their ‘Spreading Love Through the Media’ project reads less like a public service and more like a soft attempt to redirect attention away from the material conditions people are living under. When institutions with elite backing promote ‘connection’ and ‘empathy’ as the antidote to a world shaped by inequality and conflict, it becomes hard not to read it as a subtle form of deflection—an invitation to feel better instead of look closer.

Spreading Love Through Media, the Regrantor Way

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