US State Department, YouTube Unveil Global Music Alliance

U.S. Secretary of State Antony J. Blinken and YouTube’s Global Head of Music Lyor Cohen announced today a new Department of State-YouTube partnership in support of the Department’s Global Music Diplomacy Initiative, a worldwide effort to elevate music as a diplomatic platform to promote peace and democracy in support of the United States’ broader foreign policy goals. At the core of the partnership is a roster of U.S. Global Music Ambassadors, which builds on the legacy of the iconic Jazz Ambassadors of the 1950s and 1960s and promotes peace across generations of people worldwide.

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In addition to the new U.S. Global Music Ambassadors, the Department and YouTube will join efforts to enhance English language learning through music and across the YouTube platform. This new partnership will support opportunity and equity in the creative economy through in-country engagements with audiences and aspiring creators – beginning in Australia, Brazil, Canada, France, and India. It will offer micro-grants to State Department exchange program alumni around the world who use music as a means to expand access to education, economic opportunity and equity, and inclusion. And it will raise even greater awareness and inspire action globally around the unifying power of music, during global moments, such as the G20 meetings in Brazil later this year.

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