BMW Further Embraces Making Basic Features A Costly Subscription Service

from the sorry-seatbelts-are-extra dept
Wed, Jan 11th 2023 05:22am – Karl Bode

Last year BMW took ample heat for its plans to turn heated seats into a costly $18 per month subscription in numerous countries. As we noted at the time, BMW is already including the hardware in new cars and adjusting the sale price accordingly. So it’s effectively charging users a new, recurring fee to enable technology that already exists in the car and consumers already paid for.

BMW Further Embraces Making Basic Features A Costly Subscription Service