Ukraine’s brigades can recruit their own soldiers, and they compete with each other to craft the best advertising campaigns to sell the war.

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The creative work, Bondarenko said, is done by a team of 20 — 13 military personnel and seven civilians. Their messaging feels impossible to escape, covering more than 1,000 billboards across Ukraine, which she said are largely donated. Digital ads are funded by the profits from their YouTube channel, she said, which has nearly 1.3 million subscribers and generates more than $15,000 monthly. On Instagram, they have another 115,000 subscribers.

Soon, they hope to expand into a new area — merchandising. The brigade envisions it as a one-stop shop where people can purchase T-shirts, patches and other mementos of the war.

Meet Ukraine’s top fighting unit — at least that’s what their ad says

The 3rd Assault Brigade is the Neo-Nazi Azov Battalion rebranded. Andriy Biletsky was its founder.

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