American tech giants Tesla and Apple are suffering as they face intense competition from Chinese competitors. Elon Musk’s EV company reported a 55% drop in profit and 9% drop in first-quarter revenue Tuesday, its biggest year-on-year fall since 2012. Analysts began forecasting trouble for Musk’s EV empire after Tesla announced price cuts in China. Apple, meanwhile, saw a 19% dip in smartphone shipments to China this quarter, its worst performance since 2020, as it lost ground to local competitors like Huawei. Chinese smartphones are cheaper than iPhones, and have gained traction with more premium design and software features.
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